Adam Laird, Head of ETF Strategy, Northern Europe, Lyxor ETF reports that last year was the strongest year on record for Lyxor ETF.
“This was a record year in terms of raising assets and total assets under management,” he says. “It’s driven by a combination of two things. Firstly, ETF demand really took off in Europe last year, which was a record year with 23 per cent annual growth for the industry, and secondly, we have really been doubling down on our product offering, reviewing what we offer.”
The result was that last year Lyxor ETF made some big changes to their range and added some key launches.
Amongst the new launches, Lyxor expanded its income offering – with a Japan fund following the popular SG Quality Income process, and two low cost equity income funds: Lyxor FTSE US Quality Low Vol Dividend (DR) UCITS ETF (BUCK LN) and Lyxor FTSE UK Quality Low Vol Dividend (DR) UCITS ETF (DOSH LN) with Total Expense Ratios of 0.19 per cent.
“We have had really positive feedback,” Laird (pictured) says. “European equity has been a big winner for us as we really took a refocus on costs within the European equity range, cutting fees on a number of our key funds. Now we have got three funds which are starting at 0.07 per cent TER.”
Laird spends his time talking with wealth advisers, multi-asset managers and private banks in the UK and around Europe.
“What they tell us is that in core markets they want low costs and reliability. People are afraid that low cost comes at the expense of quality but from our side with our core products we have stuck with physical funds backing our ETFs and we are not stock lending on our core funds. It’s all about quality and simplicity.”
To this aim, Lyxor has been changing the structure on a number of funds – with core funds now physically backed and Luxembourg domiciled. The UK has been one of the biggest growth areas for Lyxor.
“I think the UK is further along the road in passive adoption,” he says. “They have more pressure on their costs and more scrutiny on the investment choices they are making and if ETFs can offer the simplicity it is really appealing.”
There have also been developments in innovation for the firm. “Innovation is one of our core strengths,” Laird says. “Another area that keeps coming up is inflation and we expanded out our inflation range last year with more UK breakevens ETFs.”
These are products that give exposure to inflation but are hedged against rising interest rates.
“I think we are fortunate that it has been the right product at the right time for us,” he says. “Inflation keeps being a big concern in the UK and this offers inflation backing but protects against rising interest rates.”
Looking to the future, Laird says Lyxor is concentrating on its core ETF offering.
“We have a busy product development timeline this year, with a number of key launches in the pipeline. We are known for innovation and quality, and we are boosting our offering in mainstream markets. Cost is critically important for investors and it will be a big focus for us this year.”