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RobustWealth adds direct indexing to digital wealth platform


RobustWealth, a digital wealth management platform built by and for financial advisors, is to begin offering direct indexing on its platform in May 2018. The new feature will be available to all advisors and enterprises on the RobustWealth platform.

The RobustWealth direct indexing tool will allow advisors’ clients to invest directly in pooled securities, like an ETF or mutual fund, while minimising potential fees or lost tax benefits. The platform’s technology automatically balances those investments, allowing greater flexibility and customisation of the individual investor’s portfolio, all while trimming costs typically associated with managed index funds and seeking opportunities for strategic tax-loss harvesting on individual securities.  
“This feature is a game changer for advisors, who can now use the RobustWealth platform to implement a strategy that was historically reserved for high-net-worth clients,” says RobustWealth Founder and CEO Mike Kerins. “Our direct indexing feature empowers advisors to customise client portfolios in a tax-efficient manner.”
The direct indexing interface enables individual investors to identify the security characteristics that are important to them. From there, the advisor monitors the automated portfolio construction and rebalancing tasks through the RobustWealth platform, which carefully screens all securities to eliminate potential risks and ensure the client’s desired criteria are met.
“Just as ETFs shook up the mutual fund market, direct indexing tools will dramatically change and improve modern portfolio construction as we know it,” says Kerins.

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