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Raisin pushes into European ETF distribution

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News came today that fintech savings firm Raisin is to launch an ETF range with Vanguard and DAB BNP Paribas, offered initially to German investors only.

Til Rochow (pictured), Head of Investment Products at Raisin explains that the firm was founded in 2013 in Germany, to make savings products accessible across the borders and from different banks across Europe.

The firm has risen to have 110,000 customers on the platform that have invested close to EUR6 billion in savings products and 45 banks offering 190 different term and overnight deposits.

“Raisin offers one log in and one account access to all these offers,” Rochow says. “You can obtain much higher interest rates than you could obtain if you only had the incumbent banks in your home market to pick from.”

Rochow explains that the overall idea is much larger.

“We want to offer customers across Europe transparent simple and cost efficient savings and investment solutions to become a one stop shop for savings and investment.”

This step into ETF distribution is Raisin’s first step into offering investments. “It’s an important milestone for us,” Rochow says. The firm chose Vanguard to partner with as they believe it has a strong overlap in products and philosophy.

“We wanted to add value to our clients’ portfolios and that can only be done by high quality and cost-efficient solutions,” Rochow says. “Vanguard has a proven track record of delivering just that. Their products and brands stand for that and it will resonate extremely well with our customers.”

Raisin launched in Germany and also have a European platform accessible to most European countries, plus specific platforms in Spain, Austria and France. Last year saw them buy PBF Solutions in the UK, with the aim of building a similar platform, Raisin UK, that will be launched this year.

The majority of Raisin’s customers currently reside in Germany but Rochow reports that around 20 per cent of new customers come from outside Germany.

The ETFs on offer encompass four portfolios with an equity share of 30, 50, 70 and 100 per cent respectively and invest in up to 16,000 globally diversified individual securities.
 
The plan clearly is to offer this range outside of Germany. Rochow says: “We don’t have exact dates for expanding outside Germany but given our ambition to be an international player it’s definitely on the table.”
 

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