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SerenityShares names ETF veteran as ESVP, National Sales Director


SerenityShares Investments, an exchange-traded fund (ETF) sponsor and specialist in socially responsible impact ETFs, has appointed Reed Williams, a 16-year ETF veteran, as Executive Senior Vice President and National Sales Director.

Williams will be responsible for defining and leading the execution of SerenityShares’ impact investing sales strategy.
Most recently, Williams spent more than 10 years with WisdomTree Investments, a leading global asset manager and pioneer of both smart beta and actively managed ETF investing. As one of the initial hires at WisdomTree, Reed, in a Regional Sales Director role, was part of the team that grew that firm from a start-up with no revenue to USD60 billion in assets at its peak.
Scott Sacknoff, CEO of SerenityShares, says: “We are thrilled to have someone of Reed’s experience lead the sales effort for SerenityShares. He participated in the creation of a leading ETF sponsor and brings the knowledge and sales experience to communicate the SerenityShares strategy to a broad audience of potential investors, which we expect will ultimately attract significant assets to the firm.”
According to Williams” “I look at SerenityShares and truly see something special happening. I’m excited to partner with a firm whose mission is to enable investors to positively impact society and the planet with their investments while seeking a competitive return.
“Impact investing is a rapidly growing investment philosophy that addresses a number of important needs from elder care to clean water to renewable energy. It’s also considered one of the last untapped and un-commoditised spaces within the ETF industry. I’m looking forward to introducing potential investors to SerenityShares’ methodology, with its focus on identifying companies whose products and services target societal and environmental challenges. This is a growing area of investment emphasis and providing public equity solutions for investors is key.” 
“Reed is a veteran sales executive with an exceptional track record,” said Kathy Neumann, president of SerenityShares. “Like most firms, our success depends on finding the right people to join our team and help propel us forward. We believe Reed’s expertise within the industry and his ability to focus on clients will play a significant role in the firm’s continued growth.”
Reed started his career at State Street Global Advisors (SSgA) in their Advisor Strategies Group, selling the SPDR ETF family of offerings. He holds the certification and designation of Certified Investment Management Analyst (CIMA), sponsored by the Investments & Wealth Institute and the Wharton School of Business at the University of Pennsylvania.

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