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Reality Shares offers three ETFs on E*TRADE’s commission-free ETF platform


Reality Shares now offers three of its rules-based ETFs on E*TRADE’s Commission-Free ETF Platform.

From 1 May, 2018, investors utilising the E*TRADE platform can access The Reality Shares DIVS ETF (DIVY); The Reality Shares DIVCON Leaders Dividend ETF (LEAD); and The Reality Shares Nasdaq NexGen Economy ETF (BLCN), with zero commission trading.
“From day one, our mission at Reality Shares has been to provide a range of rules-based ETFs and quantitative tools to help investors of all sizes analyse and access innovative investment strategies,” says Eric Ervin, CEO of Reality Shares. “This relationship with E*TRADE allows us to further democratize the investing process by providing another low-cost option to help investors capitalize on our proprietary strategies.”
Reality Shares launched DIVY, its inaugural ETF, in December 2014. It is one of the first ETFs that seeks to deliver long-term capital appreciation based on the growth of dividends, not stock price, of large-cap companies. The fund, which is classified as a Multialternative by Morningstar, earned a 5-star Morningstar rating1 in January 2018 for its ambitious strategy and performance.
LEAD invests in large-cap companies with the highest probability of increasing their dividends in the next 12 months, as determined by DIVCON®, Reality Shares’ proprietary dividend health rating methodology.
Earlier this year, Reality Shares made its debut into the blockchain technology space by launching BLCN, which invests in companies committing material resources to developing, researching, innovating or utilizing blockchain technology. The fund garnered more than USD100 million in assets within 10 trading days and continues to attract investor interest.
“For investors seeking strategies beyond the mainstream, ETFs that utilise alternative investment methodologies can be an appealing play,” says Rich Messina, SVP, Investment Product Management at E*TRADE. “With the addition of three Reality Shares ETFs, we continue in our pursuit to arm the retail investor with ETFs that can be used for a variety of investment objectives, without the cost of placing a trade.”

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