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Standard Life ramps up adviser platform development


Standard Life has announced ambitious development plans for its Wrap and Elevate platforms.

Following a period dominated by record new business and the implementation of substantial regulatory change, the developments will focus on strengthening and enhancing the support and end-to-end experience the platforms can provide to adviser partners and their clients.
The Wrap platform will continue to concentrate its improvements on the tailoring and presentation of holistic financial solutions in retirement, while Elevate users will see enhanced investment options and advanced platform user experience.
David Tiller, Head of Adviser and Wealth Manager Propositions, Standard Life, says: “We have a proven track record in platform development and service, with our innovative investment hub and tailored drawdown offerings driving record growth in recent years. 2017 was a fantastic year for our platforms with the biggest inflows we have ever seen and to support adviser service levels, we prioritised stability and process enhancements. This has all been against the backdrop of delivering the large scale regulatory change demanded by MiFID and EU GDPR. With this work now nearing completion we’ve released capacity to focus firmly on development.”
“Our platforms are used by over 3,000 adviser firms who are telling us the challenges they are facing and with a huge number of potential clients seeking advice along with the significant demands of ongoing drawdown advice, adviser capacity is being seriously stretched. Advisers need to know they are able to rely on their platform to find new ways of helping their business scale up, while ensuring continuity of service. The development plans we’re announcing today build on solid foundations to take a major leap forward in the support that Wrap and Elevate will be able to provide advisers.”

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