Bringing you live news and features since 2006 

ProShares launches ETF investing in online non-store retailers


ETF provider ProShares has launched the first ETF investing only in retailers principally selling online or through other non-store channels.

The ProShares Online Retail ETF (NYSE Arca: ONLN) focuses on the largest players in the space like Amazon and Alibaba, whose rise is, the company says, reshaping the retail world.
“Retail shopping is increasingly moving away from bricks-and-mortar stores and going digital, and the companies driving sales in this rapidly growing marketplace present an opportunity for investors,” says Michael L. Sapir, co-founder and CEO of ProShare Advisors, LLC, the advisor to ProShares. “Rather than investing in an individual company, investors can now get exposure to Amazon, Alibaba and other global leaders in online retail with a single ticker: ONLN,” Sapir says.

Analysts expect the growth of online retail to continue, the firm says. Today, about 10 per cent of global retail sales are made online, which leaves a strategy such as ONLN’s with tremendous room for growth. Recent data indicates that online sales growth could double by 2030.
ONLN expands ProShares’ lineup of Retail Disruption ETFs, which includes ProShares Decline of the Retail Store (EMTY) and ProShares Long Online/Short Stores ETF (CLIX).
ONLN tracks the ProShares Online Retail Index. The index is designed to measure the performance of publicly traded companies that principally sell online or through other non-store channels, such as mobile or app purchases, rather than through bricks-and-mortar store locations. The index uses a modified market-capitalisation weighting approach. The ProShares Online Retail Index’s constituents may include US and non-US companies listed on a US stock exchange. Companies in the index must be classified as an online retailer, an e-commerce retailer, or an internet or direct marketing retailer, according to standard industry classification systems.
They must also have a market capitalisation of at least USD500 million and have a six-month daily average value traded of at least USD1 million and meet other requirements.

Latest News

BlackRock's iShares, an undisputed leader among European ETF issuers, pushed further ahead in Q1 with EUR173 billion in trades, triple..
European ETFs raised USD47.8 billion in Q1, a 15 per cent increase compared to the same period in 2023, according..
LSEG Lipper’s March report finds that globally equity ETFs (+EUR113.2 billion) enjoyed the highest estimated net inflows for the month,..
Morningstar has published a review of the European ETF market for the first quarter 2024, which finds that it gathered..

Related Articles

etf active trading
Latest Morningstar data shows actively managed ETFs’ share of the US ETF market rose to 8.5 per cent at the...
Kristen Mierzwa, FTSE Russell
Index Investments Group (IIG), a division within index provider FTSE Russell, has extended its range of indices through two new...
US ETF issuers of active ETFs are facing an increase in fees from the big custodian firms, such as Charles...
Taylor Krystkowiak, Themes ETFs
Themes ETFs opened its doors in December 2023, with an introductory suite of 11 ETFs – seven thematic and four...
Subscribe to the ETF Express newsletter

Subscribe for access to our weekly newsletter, newsletter archive, updates on the site and exclusive email content.

Marketing by