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ProShares appoints MD to lead tactical products business


ETF provider ProShares has appointed Ben Fulton as a Managing Director. As a member of senior management, he will contribute to the firm’s strategy and growing its business and will report to ProShares CEO Michael L Sapir.

Fulton’s principal responsibilities will include overseeing the company’s tactical products business. These products include all ProShares’ and ProFunds’ geared (leveraged and inverse) and volatility ETFs and mutual funds, which represent over USD28 billion in assets.

“I am delighted to have Ben join our senior leadership and for him to help drive our business into the future,” says Sapir. “Ben’s leadership capabilities and the depth and breadth of his experience in the ETF industry are exceptionally rare.”

“I’ve always admired ProShares, and I am excited to join such a longstanding and innovative leader in the financial industry,” Fulton says. “I look forward to leading a focused and driven effort to grow the company’s tactical products lineup, which can play an important role for knowledgeable investors.”

Fulton brings with him more than 30 years of experience in the global financial services industry. Most recently, Fulton was Chief Executive Officer of Elkhorn Investments, a company he founded in 2013. Previously, as Managing Director of the Global ETF Business for Invesco, he had day-to-day responsibility over the PowerShares ETF business. Prior to Invesco PowerShares, Fulton held senior roles at Claymore Securities (Guggenheim), and Nuveen Investments. Over the years, he and his product development teams have won eight William F. Sharpe Most Innovative ETF Awards. Fulton holds a bachelor’s degree in Business Administration and Management from Taylor University in Indiana. He holds Series 3, 7, 24, 30, 63 and 66 FINRA registrations.

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