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E*TRADE launches new themes to help investors align interests and investments


E*TRADE Financial Corporation (NASDAQ: ETFC) is now offering seven new investing themes which will allow investors to select ETFs that invest in companies and industries that align with their values and interests.

The new themes are:
• Artificial Intelligence – Discover investing opportunities in this growing field of technology
• Clean Energy – Consider investing in companies that are addressing the growing call for clean and renewable energy
• Clean Water – Find companies that are in industries related to potable water, water conservation, and purification
• Cybersecurity – Explore companies that help safeguard data and computer systems
• Gamers – Seek opportunities in one of the biggest sectors of the entertainment industry – video gaming
• Gender Diversity – Learn about investing in companies that are leaders in the advancement of gender diversity
• Millennials – Uncover companies that are affected by the rising economic importance of the Millennial generation.
“Now more than ever, investors want to help address social and environmental challenges through their investment portfolio,” says Rich Messina, SVP of Investment Product Management at E*TRADE Financial. “We are thrilled to give our customers more ways to screen for ETFs through this lens. Investors are savvy, and identifying underlying market and social trends has become core to building a strategy they can be invested in both personally and financially.”

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