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BAM Adviser Services teams with Loring Ward


BAM adviser Services, part of the Buckingham Family of Financial Services is to join forces with Loring Ward.

After the closing of the transaction, which is anticipated for later in 2018 and subject to customary closing conditions, the combined organisation will serve more than 300 Registered Investment advisers (RIAs) along with thousands of financial advisers across the United States – advisers who, collectively, serve tens of thousands of individual clients. As the result of this transaction, the Buckingham Family of Financial Services will add approximately USD17 billion of regulatory assets.
But it’s a story of much more than numbers. This transaction represents the uniting of similar cultures, seasoned leadership, talented teams, and a wide range of operational, investment, and practice management offerings that help financial advisers achieve more for their businesses and deliver more for their clients.
Buckingham Family of Financial Services CEO Adam Birenbaum and Loring Ward CEO Alex Potts shared a professional comradery for many years. The fact that it’s evolved into a true partnership is something that will benefit associates and clients of both organisations.
Birenbaum says: “I have long admired Alex and his team, and over the years, that admiration has evolved into amazing professional collaboration and even friendship. Our organizations share the same commitment to doing the right things for clients at all times and have each worked hard to create a value-based culture where associates thrive and clients are well cared for. Helping more people is a very serious commitment and goal we both share.”
From Potts’ perspective, it was a like-mindedness in their cultures, investment methodology and the way each organization cared for advisers that made the merger such a good fit. “We are thrilled to have found a partner who, like us, built a business model that is focused on putting others’ needs ahead of our own, one built on helping advisers deliver an exceptional experience to their clients,” he says.
The joining of forces between BAM adviser Services and Loring Ward will address a central challenge for today’s financial adviser.
“In today’s climate, adding value to end-clients’ lives requires offering far more than just investment management. It demands delivering a wide-ranging, holistic client experience, enabling clients to plan and solve for life’s most complex financial challenges,” says Birenbaum. By joining forces, adviser clients of BAM and Loring Ward will benefit from the depth of each business’ knowledge and experience, the ability to leverage that knowledge through their content and technology platforms, and the close-knit community of advisers who share best practices with each other every day.
Birenbaum notes the support and depth of resources Focus Financial Partners provided to lead the transaction process and drive it forward to fruition. “It would be impossible to imagine us making this happen were it not for our colleagues at Focus Financial Partners. From legal support to finance, capital, and transaction expertise, they worked in close coordination with Loring Ward and us to move this process forward and achieve this great outcome.”
“Our shared mission, experience and respective strengths mean when it comes to BAM and Loring Ward, one plus one can equal three. We cannot wait to see where this union takes us, our team and the advisers we serve,” says Birenbaum.

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