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Value Partners establishes new office in Kuala Lumpur


Value Partners Group Limited (Value Partners) has established a new office in Kuala Lumpur, Malaysia to strengthen the distribution of its existing fund range and implement new investment strategies such as Southeast Asia-focused Quantitative Investment Solutions (QIS), ETFs and Shariah-compliant funds.

Value Partners Asset Management Malaysia Sdn Bhd, the Group’s Malaysia subsidiary, has applied for a Capital Market Services License for Fund Management and is in communication with the Securities Commission Malaysia (SC). Subject to approval, our new office in Kuala Lumpur will serve as a hub in Southeast Asia for both distribution and product development and will complement the Group’s existing Singapore office in coverage of Southeast Asia.
On the product front, the Malaysia office will house Value Partners’ Southeast Asia-focused Quantitative Investment Solutions (QIS) initiatives such as ETFs and new business areas such as Shariah-compliant funds. On the distribution front, the Malaysia office makes for a natural extension to the strong distribution network and brand that Value Partners has already established in the country.
“It will be an honour to launch a significant, all-new fund management operation in Malaysia for Value Partners Group, at a time when the country is searching for new directions to promote growth,” says Dato’ Seri Cheah Cheng Hye, Chairman and Co-CIO of Value Partners. “Over the past two-and-a-half decades, we have emerged as the biggest success story in Hong Kong’s asset management industry, and the knowledge we’ve accumulated and lessons learnt will be very useful in Malaysia.”   
Dr Au King Lun, CEO of Value Partners, adds: “The Malaysia office, once approved, will serve as a major platform for us to further strengthen the Value Partners brand and distribution network in Southeast Asia.”
Michael William Greenall, Managing Director of Value Partners’ South East Asia Business, will be leading the Malaysia office and the Group’s business expansion efforts in Southeast Asia. “The Malaysian office, subject to the SC’s approval, will be Value Partners’ Investment, Manufacturing and Distribution hub for Southeast Asia. In addition to that, it will spearhead our plans to manufacture Shariah and Sukuk products for our global client base. Malaysia makes for the perfect Southeast Asian base given its excellent connectivity, rich diversity and cost competitiveness,” says Greenall.

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