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UBS Wealth Management USA signs up to new Broadridge Wealth Platform


UBS Wealth Management USA is to be the anchor client on Broadridge Financial Solutions’ new wealth management platform. 

With the Broadridge Wealth Platform, UBS WM USA will be able to deploy an integrated and modern front-to-back office solution that aims to optimise Financial Advisor productivity, create a richer client experience, and digitise enterprise-wide operations. Adopting an industry-standard, open solution will enable UBS to provide unique value to its advisors while sharing the cost of adapting to ongoing technology innovation, regulatory and industry change, and cyber security requirements.

“Working with UBS, the largest global wealth manager, is a major milestone in creating the wealth management industry platform of the future,” says Tim Gokey, President and COO of Broadridge. “The Broadridge Wealth Platform will create a new industry business model by enhancing the advisor and client experience while mutualizing key front-, middle- and back-office functions. This partnership showcases Broadridge’s technology and innovation capability to deliver industry-level solutions.”

“Broadridge is the right partner and the only Fintech leader with the proven technology, scale and experience to deliver such a transformational solution,” says Tom Naratil, Co-President, UBS Global Wealth Management and President, UBS Americas. “This innovative partnership will build the next generation of technology to enhance advisor productivity, create a superior client experience and drive enterprise efficiency. This represents UBS’s forward-looking approach as we continue to take a leading role in redefining wealth management.”

Broadridge says its new platform will include a modernised advisor desktop and customisable tool set. Key advisory features will include performance reporting, managed accounts support, and sleeve accounting; multi-market order management and trade routing, and full back-office functionality that handles multi-currency, global clearance and settlement, asset servicing, and integrated workflow across the entire enterprise to accelerate client on-boarding and other key service tasks. The Broadridge Wealth Platform will be fully open with a comprehensive, real-time data fabric and API structure that enables seamless connectivity to UBS’s proprietary and third-party applications. This is another example of Broadridge driving the innovation roadmap, applying artificial intelligence, cloud and digital capabilities to create a unified platform to address key client needs and drive impact across the industry.

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