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Amplify ETFs appoints president


Amplify ETFs has appointed William Belden, a seasoned ETF veteran, as President. In this role, Belden will oversee firm-wide operations, product management, and strategic relationships.

Belden, a widely-known figure in the ETF industry, most recently served as Managing Director, Head of ETF Business Development at Guggenheim Investments. In this role, he led business development efforts for the firm’s line-up of ETFs, including distribution and marketing activities.
“Bill’s nearly 14-year background in multiple facets of the ETF business will be incredibly valuable to Amplify and our goal of continuing to bring innovative ETF strategies for investors,” says Christian Magoon, CEO of Amplify.
Previously, Belden worked as a senior product manager at Northern Trust Global Investments, where he was responsible for overseeing proprietary mutual fund products. He earned his MBA from the University of Chicago’s Booth School of Business and has a BS in finance from Miami University.
“Investors are looking for products to help access unique investment strategies. I’m thrilled to be joining the team at Amplify to build upon its success with innovative solutions designed to help meet the evolving needs of clients,” says Belden.

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