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Investment and wealth management firm HPM Partners rebrands as Cerity Partners

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Wealth management firm HPM Partners has changed its name to Cerity Partners.

Cerity Partners serves high-net-worth individuals and their families, businesses and their employees and nonprofit organisations, offering advice, financial oversight and fiduciary duties. Cerity Partners brings together all the experts necessary to address the various facets of a client’s financial life, including attorneys, tax advisors, financial planners and investment professionals.
 
“We recognised an opportunity to better communicate the character of our people, advice and service to clients and business partners,” says Kurt Miscinski, President & CEO, Cerity Partners. “A modification of the word sincerity, our new name perfectly encapsulates our character and the experience our clients receive.”
 
As part of this rebrand, Cerity Partners will continue to invest in the future of its business, a private partnership model. Strategic initiatives include recruiting talented and passionate specialists across the country who thrive in a collaborative environment and can help build a robust multigenerational perspective reflective of the firm’s clients.  

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