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GDPR a significant driver in adviser tech adoption, says Intelliflo

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The General Data Protection Regulation (GDPR) introduced on 25 May 2018 was a significant driver for advisers to adopt new technology to assist in staying the right side of the law, according to Intelliflo.

The firm increased its client base for its Intelligent Office software by 359 firms in 2018, giving it over 22,700 users and over 2,425 firms. One of the key attractions for advisers with Intelligent Office is its Personal Finance Portal (PFP), which is automatically available to all users. The portal allows advisers to exchange messages with customers in a secure way, along with other benefits such as giving customers 24/7 access to their specific asset data.
 
The service has been available since 2015 but it was the introduction of the strict new GDPR rules which has had the biggest impact in terms of advisers engaging with customers to use the portal.
 
Nick Eatock, Intelliflo’s Executive Chairman, says: “We experienced a 68 per cent increase in registrations to PFP last year, driven by adviser awareness that email is no longer good enough to communicate with customers. Having a system that offers secure messaging across PCs and mobile devices and that also dovetails with tailored customer financial data is becoming something that people expect as the norm, largely due to the services now offered by the major banks. The GDPR was a catalyst for advisers to embrace this technology and those that have are reporting excellent customer feedback as a result.”   
 
Over half of the advice firms using Intelligent Office are now utilising PFP in their advice process.
 
A recent survey (December 2018) of 200 Intelligent Office users found that regulation was regarded as the biggest business challenge for advisers in 2018 and it remains the number one concern for 2019. However, when asked about the biggest business opportunities, regulation also scored highly, indicating that those advisers who have access to technology designed to help them can turn a perceived negative into a positive driver for better business and customer outcomes.

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