PortfolioMetrix Asset Management has selected Prescient Fund Services (Ireland) Limited as the UCITS Management Company and Fund Administrator for seven new funds.
The funds are three risk-profiled multi-asset, multi-managed portfolios optimised in euro, three for the Swedish market specifically and a global diversified fund.
Established in 2010, PortfolioMetrix has identified what it says is a clear opportunity for a much closer integration of the worlds of the adviser and investment manager, understanding that technology would be a key enabler.
PortfolioMetrix has offices in London, Dublin, Johannesburg, Cape Town and, most recently, Stockholm. Expanding further into Europe is central to the firm’s growth strategy.
Peter Oscarson, head of PortfolioMetrix distribution for Sweden says: “What impressed me when first introduced to PortfolioMetrix was their eagerness to understand our market and willingness to adapt to our specific needs.”
PortfolioMetrix CEO Brandon Zietsman, says: “Our partnership with Prescient to provide tailor made UCITS funds for Swedish advisers is pivotal to our strategy. The euro-optimised UCITS funds will be rolled out in other key locations across Europe in 2019.”
Instead of the typical broad-based distribution strategy favoured by most investment managers, PortfolioMetrix has instead favoured fewer, more meaningful relationships with progressive IFA firms, which is fuelling the rapid growth in assets under management.
PortfolioMetrix has invested heavily in a proprietary technology called WealthExplorer, providing advice and efficiency tools to advisers that underpin their investment offering.
Rob Childs, Head of International at Prescient Fund Services Ireland, adds: “We have been impressed by the achievements of the PortfolioMetrix team and are proud to be supporting their European growth strategy. We believe that Prescient’s platform model will enable PortfolioMetrix to scale in a cost-effective and operationally robust manner.”