Bringing you live news and features since 2006 

Global ETF investors rank historical performance as top criteria for choosing an ETF


Global ETF investors now rank historical fund performance on par with expense ratio when selecting an ETF, according to Brown Brothers Harriman & Co’s 6th annual ETF investor survey.  

The survey, which measured the expectations and preferences of 300 institutional investors, financial advisers, and fund managers from around the world, also found that investors are placing greater importance on ETF issuer than they have in years past. This year, BBH combined what was previously a regional breakdown into a single global survey of ETF investors in the United States, Europe, and Greater China.
“We are seeing global ETF investors giving historic returns equal consideration to cost when selecting an ETF. That’s in stark contrast to last year when investors in the US and Europe stated cost was the top factor,” says Shawn McNinch, Global Head of ETF Services at BBH. “While much has been said about the low-cost nature of ETFs, our survey finds that professional investors are looking beyond the lowest-cost products and seeing tactical vehicles like smart beta and active ETFs as ways to bolster returns or mitigate risk, especially in periods of heightened volatility.” 
“We’re 25 years into the ETF revolution, and investors are clearly becoming more sophisticated in their use of ETFs,” says Dave Nadig, Managing Director of “Whether it’s Smart Beta, active management or just a willingness to use brand new products, it’s clear this is a robust and maturing market.” 

Latest News

Figment Europe, a provider of institutional staking infrastructure, writes that it is solidifying its presence in the heart of Europe’s..
Saving and investing app, Moneybox, has doubled the number of ETFs available on the platform, in the light of ‘growing..
Global X ETFs has announced the appointment of Ryan O'Connor as its Chief Executive Officer effective as of April 8, 2024. ..
Value-driven structured credit investing firm, Angel Oak Capital Advisors, LLC, has announced the completed conversions of two of its mutual..

Related Articles

Ryan McCormack, Invesco
This year sees the 25th anniversary of Invesco’s QQQ, the USD240 billion ETF – the fifth largest ETF in the...
The European ETF market achieved a record 28 per cent growth – reaching over USD1.8 trillion assets under management (AUM)...
Sal Esposito, Zacks Investment Management
Zacks Investment Management started doing investment research in 1978 and in 1992 started its investment management arm, initially with SMAs...
Jeremy Senderowicz, Vedder Price
Jeremy Senderowicz, a member of the Investment Services Group at law firm Vedder Price, has witnessed a steady upswing in...
Subscribe to the ETF Express newsletter

Subscribe for access to our weekly newsletter, newsletter archive, updates on the site and exclusive email content.

Marketing by