Global cryptocurrency platform Luno has continued its expansion in Europe by launching in the Italian market.
With over 2.5 million customers (wallets), across 40 countries, the official launch in Italy comes at a time in which the country’s appetite for cryptocurrency is growing with recent research revealing that over one in ten Italians (14 per cent) own a cryptocurrency and over two fifths (42 per cent) are interested in buying the digital currency.
With Bitcoin holding 73 per cent of the market in Italy, Ethereum (28 per cent) and Ripple with 21 per cent, Italian millennials are most familiar with the digital currency sphere. Almost two thirds (62 per cent) of the age-group (18-34) say they are acquainted with cryptocurrency, in particular with Dash, which proved to be the most popular amongst 18-24s.
To continue highlighting the importance of future crypto use within the financial landscape, Luno have partnered with Cointelegraph Italia and will be hosting exclusive lectures in more than 15 universities across all regions of the country.
The tour will travel across all regions of the country including Roma Luiss, Roma Sapienza and Bocconi. The lectures are set to address a need for more information on cryptocurrency, something nearly a third (28 per cent) of Italians are looking for.
Maria Woncisz, Country Manager Italy at Luno, says: “With Italy boasting a healthy appetite for cryptocurrency and the desire to learn more about the digital currency landscape, launching in Italy was the natural next-step as part of our global expansion. At Luno, we always strive to educate our users on the many capabilities and potential this exciting new technology and digital currency provides. The university tour will enable us to speak with the very best young minds in the country, ensuring that the next generation will be as informed as possible about digital currencies and their benefits within the financial eco-system.”
Luno offers products and services that allow individuals and businesses to buy, store and sell cryptocurrencies such as Bitcoin and Ethereum whilst being both simple to use and completely secure. The Luno platform is based on three main products; a wallet, exchange and enterprise, and in addition to the product-offering, also offers users educational content, intended to guide and educate users as they take their first steps into the world of cryptocurrency.
