Finantix, a provider of digital enabling software for the banking, wealth and insurance sectors, has appointed Marc Bussell to the role of Global Marketing Director.
Bussell joins Finantix as the company continues to expand in markets across Europe, Asia and North America. His appointment follows the strategic investment in Finantix by Motive Partners announced late 2018 and represents a further key step in building out the firm’s brand.
Bussell has over twenty years of professional services marketing experience, beginning his marketing career at operations management firm Celerant Consulting where he led marketing efforts in energy, Celerant’s largest industry practice, before heading up marketing in the UK and then establishing the firm’s marketing activities in North America. He returned to Europe to run a global sports sponsorship programme as Director of Brand and communications, concluding his career with Celerant as Director of Corporate and UK Marketing. Most recently, Bussell was Director of Marketing Communications across Europe and Asia-Pacific for Capco, the global consulting firm singularly focused on the financial services industry.
At Finantix, he has responsibility for the firm’s global marketing activities at a fundamental point in its development. Bussell will work to ensure that the Finantix marketing strategy supports the firm’s growth targets, with a strong focus on building brand awareness and increasing the company’s profile among financial services and management audiences.
Bussell says, “The ever-changing environment in the financial services industry presents a unique set of communications challenges. Marketing has a key role to play in raising awareness of Finantix’s unique product portfolio. Finantix has a wide range of components, engines and modules, rich industry insights, enterprise and native API platforms and a referenceable worldwide client base that we will leverage extensively through marketing channels to support our growth agenda.”
Alessandro Tonchia (pictured), co-founder of Finantix adds: “We are excited to have Marc on board. Finantix is seeing continued increasing demand across both financial services and insurance for our digital acceleration, sales productivity and advice enabling software product. Marc’s extensive marketing communications experience and knowledge will play an invaluable role in communicating our unique and expanding offer to clients, to deepening client relationships, and to further grow the Finantix brand. His arrival is particularly timely following the strategic investment Motive Partners made in Finantix last year. We are delighted he has chosen to join us at this time to help with the further build-out of the firm.”