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Cerity Partners to merge with USD11bn Blue Prairie Group


Cerity Partners, an independent wealth management and investment advisory firm, is to merge with Blue Prairie Group, a retirement and investment consulting firm. With this merger, Cerity Partners will now advise on more than USD21 billion in client assets.

Headquartered in Chicago, Blue Prairie Group is a fee-only registered investment advisor serving retirement plan sponsors, foundations, endowments and private clients.

“Combining with Cerity Partners was a clear next step for our firm as we both look to expand and enhance our offerings,” says Matt Gnabasik, founder of Blue Prairie Group. “There is a growing trend of employers who want to provide comprehensive, objective financial advice services to their employees, and Cerity Partners is widely considered a pioneer in the field of financial coaching and executive financial counselling. We are excited to round out our service offering and proud to be part of the Cerity Partners family.”

Cerity Partners CEO and President, Kurt Miscinski, adds: “We continue to welcome terrific colleagues who add breadth and depth to our firm. Blue Prairie Group has an exceptional reputation and brings a proven institutional process and an impressive list of clients to our firm.” 

As part of the merger, Ty Parrish will assume the role of practice leader of the Retirement Plan Services Group. “The people at Cerity Partners are true professionals and do business the right way, which was apparent from our first meeting with them. The merger is very much strategic and positions Cerity Partners as one of the few firms in the country with the expertise and depth of resources to provide end-to-end solutions for employers and personalised advice for employees,” says Ty Parrish, Managing Partner of Blue Prairie Group.

Cerity Partners was founded in 2009 with the mission to positively impact the financial well-being of its clients by delivering objective financial advice and oversight. The firm operates under a private partnership model and has built a strong reputation for serving high-net-worth individuals and their families and companies that sponsor financial wellness benefits for their executives and workforce.  

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