Bringing you live news and features since 2006 

Pure robo-adviser SelfieWealth offers investment service to professional investors


Having spent 25 years at the sharp end of servicing hedge funds, heading up global prime finance for the most successful banks and funds at the time, Nicholas Roe is back in the city with a FinTech launch, SelfieWealth, a robo-adviser aimed at investment professionals.

Roe (pictured) is CEO of the new firm whose founder is Edoardo Narduzzi, a self-described serial technology entrepreneur. This is the first pure robo-advisory programme to be authorised by the FCA.

The firm was initially launched in Narduzzi’s native Italy last year and has 2,000 users in Italy, while early April’s launch in the UK has seen what Roe describes as ‘a pile of people going through the registration process’.

Explaining his motivation for moving into robo-advice, Roe says: “It was partly driven by intellectual curiosity because it was something I had never done before. Being part of a pure start-up was an exciting prospect.”

The target audience consists of professional investors, under the FCA guidelines, trading their own money and institutions looking for technical research in a post MIFID environment.

The service is based on a subscription model and includes news plus access to the algorithm or robot, nicknamed Alphie, who is the brain at the centre of the business, running every day across 70,000 securities representing every asset class. Alphie is recalibrated every week.

“We say: ‘Ask Alphie, let the Robot do the work!’” Roe says.

Alphie is based on time series data and machine learning functionality to remove any possibility of human bias or behaviour in creating an artificially intelligent process. Alphie is self-learning and can work with a client to understand a personal investment style and suggest top picks across a variety of different asset classes or markets.

There is a particular focus on small stocks, due to market research revealing that is something of key interest to institutions and professional investors.

Roe reports other interest from institutions who want a business to business version of Alphie to use for research or a white label version, embedded in their own web sites or in day to day trading.

Another suggestion is to have Alphie as a common sense check on fund managers’ trading signals.

“Alphie is based on two years’ worth of price data run on a daily basis,” Roe says. “The price and trading patterns and trading momentum allows predictions on where prices are going across 15, 30 or 90 days.”

For institutions, the pricing of Alphie is based on the development time and service provided but for professional investors looking to use the robot as a pure robo-adviser, the subscription model comes in at GBP20 a month for one market a year and GBP50 for three, while full functionality in every market under the sun, to quote Roe, comes in at GBP1200 per annum.

Latest News

Morningstar has published a review of the European ETF market for the first quarter 2024, which finds that it gathered..
ETF data consultant ETFGI reports that assets invested in the global ETF industry reached a new record of USD12.71 trillion..
Calastone has published an ETF white paper which examines several of the processes that take place across the lifecycle of..
Adapting product lines to fit into changing methodologies and meet shifting demand is essential to remaining relevant in the industry..

Related Articles

Kristen Mierzwa, FTSE Russell
Index Investments Group (IIG), a division within index provider FTSE Russell, has extended its range of indices through two new...
US ETF issuers of active ETFs are facing an increase in fees from the big custodian firms, such as Charles...
Taylor Krystkowiak, Themes ETFs
Themes ETFs opened its doors in December 2023, with an introductory suite of 11 ETFs – seven thematic and four...
Konrad Sippel, Solactive
At the end of March, financial index specialist, Solactive, published its 2024 annual report on future trends.  ...
Subscribe to the ETF Express newsletter

Subscribe for access to our weekly newsletter, newsletter archive, updates on the site and exclusive email content.

Marketing by