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Fitzrovia Finance opens GBP100 million institutional platform to private investors


Having launched to institutional investors in 2017, secured property lender Fitzrovia Finance is now open to private investors, who with a minimum investment of GBP1,000, can benefit from attractive returns of up to 5.5 per cent pa. 

Fitzrovia invests in selected property companies, secured on quality properties with first charge security and in excess of 150 per cent asset cover.  This means every GBP100 loan for example, is secured against GBP150 of bricks and mortar assets.

Fitzrovia Finance focuses on providing investors, with the enhanced reassurance of a business built and run by a highly experienced, expert team operating a ‘7 Step Risk Control’ process* developed over many years of experience and success in property lending.  As a result of this, it rejects around 80 per cent to 90 per cent of loan requests and to date it has not experienced any defaults.

Through Fitzrovia Finance, private investors can now join institutional investors in securing attractive returns – currently up to 5.5 per cent pa – from secured property lending. Fitzrovia Finance’s lending is focussed on experienced residential and commercial property developers, with a strong record of successful projects. Typical loan durations are 12 to 48 months and the maximum loan to value is usually limited to 65 per cent or less of development value, helping further to control risk.

Fitzrovia Finance competes with mainstream lenders, including the major banks, to lend money to established, experienced property businesses looking to borrow for projects of between GBP1 million and GBP15 million.
Katia Pourgalis, COO of Fitzrovia Finance, says: “We compete by offering better rates to better borrowers, in less time and with less hassle, armed with the insight and hands-on experience of our seasoned lending team. We then make these attractive, property-backed returns to our preferred borrowers available to investors with ease and convenience via our state-of-the-art platform.”

Brad Bauman, CEO of Fitzrovia Finance, says: “In addition to focussing on carefully managing risk, and maximising security, our experienced professional lending team ensures investors are given access to carefully vetted property lending opportunities and prudently monitored loans on an ongoing basis.”
Phillip Rose, Chairman of Fitzrovia Finance, says: “The launch of Fitzrovia Finance provides further evidence that the online lending arena is entering a new phase, marked by experienced players from established business sectors launching institutional quality platforms to offer the best of the old and the new. Fitzrovia Finance is combining the established group’s lending pedigree with the efficiency, value and open access of its platform to offer investors more choice, better service and a stronger focus on security.”

Investors can either select individual property-backed loans they want to invest in via the ‘Fitzrovia Freedom’ option, or they can use the ‘Fitzrovia Smart’ option which automatically and intelligently spreads investments against a pool of loans selected from Fitzrovia Finance’s portfolio to invest with one-touch convenience.

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