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Franklin Templeton heads to northern Europe with 14 ETF launches


Commenting on the recent announcement of the launch of 14 ETFs in Denmark, Finland and Sweden, Caroline Baron, Head of ETF Sales EMEA, Franklin Templeton, says that the Nordic markets for ETFs tend to be more institutional.

“Denmark, Finland and Sweden are one of the more sizeable users across the region,” she says.  “We found that from traditional passive all the way through to smart beta, the knowledge around ETFs and their methodology and manager portfolios was very high in the region, so it’s been a natural expansion to register our products there.”

The 14 ETFs span across a full spectrum of actively managed suites of fixed income active ETFs, passive and smart beta products. The product range includes exposure to green bonds and ESG (Franklin Liberty Euro Green Bond UCITS ETF and Franklin LibertyQ Global Equity SRI UCITS ETF) as well as emerging markets access (Franklin FTSE Brazil UCITS ETF, Franklin FTSE China UCITS ETF, Franklin FTSE Korea UCITS, Franklin FTSE India UCITS ETF and Franklin LibertyQ Emerging Markets UCITS ETF).
Franklin Templeton started a multiple year strategy to launch ETFs across the world in 2016, and has now launched in the US, Canada, Mexico, the UK, Germany, Italy, Switzerland and Austria. The Scandinavian launches are the latest step in that strategy, and one that Baron describes as the natural step in the expansion of the Franklin Templeton European offering.
She comments that the ETF market in Europe splits across the retail and institutional segments, with a market like Germany experiencing a great deal of retail demand through private banks, independent asset managers and traditional advisers. The Nordic countries, she says, are mostly institutional users of ETFs, but there are some retail investors and private banks who have been using ETFs for a number of years.
“We have identified demand around passives in the Nordic region,” she says. “Particularly, around the green bond ETF offering. Scandinavian clients have been early adopters of ESG strategies and their knowledge of the E, the S and the G, is more advanced.”
The Franklin Templeton green bond ETF is the first actively managed green bond, so Baron predicts early traction in the product.
The Franklin Liberty Euro Green Bond UCITS ETF  has a  TER of 0.30 per cent, which provides exposure to bonds supporting low-carbon projects as well as to the European green bond market whilst maximising total returns. This active ETF invests at least 70 per cent of its net assets in green-labelled bonds, with the remaining balance made up of climate-aligned bonds.


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