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The ‘Are you in?’ movement calls for the financial services industry to change


Addidi ‘s ‘Are you in?’ campaign launched this week in central London, described as a movement designed to bring behavioural change within the financial services industry, from the bottom up and from the top down, at the same time.

The half day event was evidence of a new wave of demand for change in the financial services industry, with many not sure how the industry could change, but certainly wanting it to.
The financial services industry employs 1.1 million people in the UK and contributes GBP119 billion to the UK economy, the Are you in? movement says.

However, it is dogged by problems with the biggest gender pay gap in the UK, plus GBP50 billion being paid out in compensation and fines for mis-selling. There is no wonder that public trust in the industry remains elusive, the movement says.

Introducing the afternoon, serial entrepreneur and co-founder of Enterprise Alumni, Emma Sinclair, described Addidi’s Anna Sofat (pictured) as an honest and powerful voice on women’s wealth, who believes that the solution is to create a culture driven by values.
Sofat urged the financial services industry, both corporates and individuals to join the Are you In? Movement and has written five pledges for them to make: I am committed to staying authentic to myself at work; I am committed to living the changes I want to see happening at work; I am committed to speaking up for people who are not being heard or seen around me; I am committed to helping others and passing it on and I am committed to being the beacon for good practice and good behaviour in my industry.
Sofat described her decision to try and change the financial services industry as ‘walking through a door’. “I walked through because our industry is broken and it doesn’t just need a little tweaking, it needs a complete revamp,” she said.
“Last year I decided I just couldn’t keep my head down and look after the day job, do a good job for the business and hope that the big corporates and their executives and the regulators and the legislators would solve our problems.

“They haven’t, so I had the choice: do I walk through that door or not? I find myself getting angry at the state of our industry because a decade after the credit crisis there haven’t been the changes we acknowledged we needed to make – there has been no shift in culture and values that needs to be made.”
Sofat concluded: “Many of us are fed up and we want change from bottom up and top down.”

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