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ADVFN launches Funds Showcase platform


ADVFN – a global stocks, shares and crypto information website – has launched the ADVFN Funds Showcase for its private investor users.

The platform collates a range of investment instruments from across the funds spectrum, coupled with educational content about the industry and specific products. The ADVFN Funds Showcase was initiated after research conducted by Investment Trends highlighted that 32 per cent of ADVFN users currently invest in investment trusts (the second largest product after UK equites) with a further 22 per cent investing in ETFs and 21 per cent in managed funds.
Products from a range of asset management companies are given high visibility on the ADVFN platform. The site’s 525,000 monthly UK users are able to get the latest in-depth information on these select opportunities at the touch of a button.
The ADVFN Fund Showcase covers Unit Trusts, OEICs, investment trusts and ETFs and can be found at or navigated to from a prominent new featured button on the ADVFN main menu.   
“Funds are great for investors that don’t have the time, inclination or capital to study and invest across global markets. Instead this effort can be outsourced to fund managers who make the universe of investment opportunities accessible to anyone,” says Clem Chambers, CEO of ADVFN. “With high levels of interest amongst UK investors for this type of investing, it is an excellent time to launch a service that provides extensive content about the funds industry. The ADVFN Funds Showcase gives asset management firms a unique chance to reach a giant audience of private investors looking for more insight into this market.”

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