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St James’s Place launches financial education hub aimed at younger generation

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Coinciding with Talk Money Talk Pensions Week, St James’s Place (SJP) has launched START, a financial education portal aimed at equipping young people with the tools and information to take control of their own financial future.

START is aimed at under 30s and focuses on financial themes and challenges that are most pertinent to this generation. Its contributors are also under 30s who work at SJP and are faced with the same everyday dilemmas; whether that be student loan repayments, choosing the right mortgage or finding a way to save a bit of money every month.

This follows SJP’s recent study into intergenerational wealth and retirement planning, which shows there is a need for more financial education and guidance for young people. The study found that more than a third (36 per cent) of 18-34year olds are already concerned they won’t have enough money to fund their retirement. Yet still, 33 per cent believe they are too young to be thinking about retirement.

Alex Loydon, Divisional Director at St James’s Place and senior sponsor for START, says: “We strongly believe in the importance of financial education, especially for younger generations. We’re therefore excited to launch START to equip people with knowledge and guidance around their finances and help to remove confusion around the big decisions that impact money.

“Whether it’s choosing the right mortgage, saving for a wedding or longer-term, planning for retirement, we’re faced with many financial decisions over our lifetime which can feel daunting. It’s therefore increasingly important that young people are well-informed, engage with their finances, and plan for their futures as early as possible, to ease some of this pressure. We hope that START will help the next generation of savers and investors feel more financially prepared for the next stage of their lives.”

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