Bringing you live news and features since 2006 

St James’s Place launches financial education hub aimed at younger generation


Coinciding with Talk Money Talk Pensions Week, St James’s Place (SJP) has launched START, a financial education portal aimed at equipping young people with the tools and information to take control of their own financial future.

START is aimed at under 30s and focuses on financial themes and challenges that are most pertinent to this generation. Its contributors are also under 30s who work at SJP and are faced with the same everyday dilemmas; whether that be student loan repayments, choosing the right mortgage or finding a way to save a bit of money every month.

This follows SJP’s recent study into intergenerational wealth and retirement planning, which shows there is a need for more financial education and guidance for young people. The study found that more than a third (36 per cent) of 18-34year olds are already concerned they won’t have enough money to fund their retirement. Yet still, 33 per cent believe they are too young to be thinking about retirement.

Alex Loydon, Divisional Director at St James’s Place and senior sponsor for START, says: “We strongly believe in the importance of financial education, especially for younger generations. We’re therefore excited to launch START to equip people with knowledge and guidance around their finances and help to remove confusion around the big decisions that impact money.

“Whether it’s choosing the right mortgage, saving for a wedding or longer-term, planning for retirement, we’re faced with many financial decisions over our lifetime which can feel daunting. It’s therefore increasingly important that young people are well-informed, engage with their finances, and plan for their futures as early as possible, to ease some of this pressure. We hope that START will help the next generation of savers and investors feel more financially prepared for the next stage of their lives.”

Latest News

BlackRock's iShares, an undisputed leader among European ETF issuers, pushed further ahead in Q1 with EUR173 billion in trades, triple..
European ETFs raised USD47.8 billion in Q1, a 15 per cent increase compared to the same period in 2023, according..
LSEG Lipper’s March report finds that globally equity ETFs (+EUR113.2 billion) enjoyed the highest estimated net inflows for the month,..
Morningstar has published a review of the European ETF market for the first quarter 2024, which finds that it gathered..

Related Articles

etf active trading
Latest Morningstar data shows actively managed ETFs’ share of the US ETF market rose to 8.5 per cent at the...
Kristen Mierzwa, FTSE Russell
Index Investments Group (IIG), a division within index provider FTSE Russell, has extended its range of indices through two new...
US ETF issuers of active ETFs are facing an increase in fees from the big custodian firms, such as Charles...
Taylor Krystkowiak, Themes ETFs
Themes ETFs opened its doors in December 2023, with an introductory suite of 11 ETFs – seven thematic and four...
Subscribe to the ETF Express newsletter

Subscribe for access to our weekly newsletter, newsletter archive, updates on the site and exclusive email content.

Marketing by