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Envestnet and Dynasty Financial Partners to launch Advisor Services Exchange


Envestnet is joining forces with Dynasty Financial Partners to launch the Advisor Services Exchange (ASx), which will offer financial advisors using Envestnet’s platforms an enhanced set of tools and services to help build and grow their businesses. “We’re excited to provide Envestnet clients access to services that help them meet the growing demands of managing their businesses – so they can focus on helping their clients achieve financial wellness,” says Aaron Bauer, Head of Wealth Strategy at Envestnet. “We’re doubling down on our commitment to – and investment in – financial advisors, and we’re proud to partner with Dynasty to fulfill it. Through the Advisor Services Exchange, we believe Envestnet’s clients will be able to save time on day-to-day business management activity, and bolster their services to deliver comprehensive, unified advice.”

The Advisor Services Exchange, set to launch later this year, will provide Envestnet clients with the ability to leverage value-added services currently available to Dynasty network firms, such as access to growth capital, business management tools, marketing services and outsourced CFO services.

As part of the partnership, Envestnet will make a minority investment in Dynasty Financial Partners. Dynasty Financial Partners is a private company headquartered in St. Petersburg, Florida with offices in Chicago, New York and San Francisco. The firm has over 45 independent Network Advisory firms on its platform, representing more than USD40 billion in client assets, and partners with those firms to help them grow, become more profitable, and run more efficiently. In addition to RIAs, Dynasty works with institutional and enterprise clients. 

“When we founded Dynasty over nine years ago, Bill Crager and Envestnet were there for us in the early days and have been with us every step of the way as we have grown the business. I am looking forward to partnering with Envestnet, a firm that stands alone as a pioneer in wealth management technology and investor intelligence,” says Shirl Penney, CEO of Dynasty Financial Partners. “We look forward to further leveraging and integrating our combined capabilities on behalf of leading independent advisors and their firms.”

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