Objectway, a digital wealth management company, has offered a licence-free period to any new subscription to its digital products committed to in 2020.The initiative aims at helping Objectway’s customers to mobilise their investment, address the digital gap, and deliver best service to their own customers during this challenging period originated by the Covid-19 outbreak.
Aware of the need for quick go-live plans, Objectway has set up a fast-track approach with a cloud-based, ready-to-use deployment model, open APIs for quick integration, focusing on rapid live delivery of wealth managers’ highest priorities – such as mobile apps for investors – within a few months, and incrementally extending the service to a wider set of components.
This emergency is exposing the delay in digital transformation accumulated in the wealth management and private banking industry, says Objectway. Covid-19 measures have first restricted and then completely locked-down any face-to-face meetings between advisers and investors: in such a highly personalised segment, with customers demanding special attention and frequent in-person interactions with their relationship managers, investors feeling disoriented and not properly served in this situation will soon start looking elsewhere.
“Soon after the implementation of our contingency plan, we were ready to deliver as usual to our clients, applying agile development and dev-ops methodologies. Conscious of how this emergency is affecting our customers’ business, we have immediately started to think how we could help them cope with such a disruption,” explains Luigi Marciano, CEO and founder of Objectway Group.
Customers who have implemented Objectway WealthTech suite are able to leverage its digital core functionalities to deliver a timely and personalised service even in difficult times:
• Remote adviser-client digital collaboration with secure chats, remote video face-to-face meetings, secure screen sharing in full privacy.
• Real time multi-device access to investments, market research, and news for investors through portals and mobile apps.
• Proactive alerts and notifications generated by the integrated CRM module, to alert the adviser or notify investors via apps on various investments’ events.
“We are aware that this emergency will strain the available budgets of all companies in our market. So, it’s time for us to help our customers to start or complete their digital transformation now,” adds Alberto Cuccu, CEO of Objectway in UK and Belgium. “Our mantra now should be: stay safe, while making your business stronger!”