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WisdomTree appoints European Head of Marketing


WisdomTree, an exchange-traded fund (ETF) and exchange-traded product (ETP) sponsor, has appointed Helen Pugh as European Head of Marketing.In her role, Pugh will be responsible for leading and implementing a comprehensive and coordinated Marketing and Communications strategy which is consistent across all relevant channels, making effective use of the full marketing mix. In addition, Pugh will seek to enhance the firm’s brand and competitive positioning in Europe. She will also join WisdomTree’s European Management Team.

Helen has 13 years of financial services marketing experience, having worked across JP Morgan since 2006. Prior to joining WisdomTree, Pugh was Head of International ETF Marketing at JP Morgan Asset Management with ownership of building its marketing capabilities for their ETF Business. She was also responsible for setting up their international activation strategy and delivering marketing campaigns to support the product launch agenda.
Alexis Marinof, Head of WisdomTree Europe, says: “We are delighted to have Helen join our team. We want to build the most effective Sales, Marketing and Research distribution effort in European ETFs and Helen’s appointment is integral to this ambition. Helen will work with the European marketing team to deliver on strategic plans across the full marketing spectrum and leverage our Global Marketing capabilities, working closely with the New York based team.”
Pugh adds: “I am excited to have joined WisdomTree and look forward to driving the European marketing function forward. The European ETP market has seen significant growth in recent years and while competition is strong, there is an opportunity for a differentiated ETP provider like WisdomTree to take advantage of that development. As we see a significant shift of assets towards more cost-efficient ways to invest, modern data driven marketing will help ensure even more investors are aware of the benefits of ETPs and the unique proposition WisdomTree has to offer.”

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