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Addepar launches alternatives Marketplace


Addepar, a technology platform for wealth management, has launched  Marketplace, a new application on the Addepar platform allowing clients to view and assess a range of offerings and digitally initiate transactions through trusted partners. Offered through Addepar’s subsidiary broker-dealer, Acervus Securities, Marketplace is available to existing Addepar clients, and features private equity and hedge funds, secondary market liquidity solutions, shares in private companies, and cash programs. Marketplace clients can access and evaluate these financial products and solutions in a modern, streamlined application and can transact seamlessly and securely on each partner’s execution platform.

“Addepar was started in 2009 in the wake of the last financial crisis, and this has been a cornerstone of our founding vision for the last decade,” says CEO Eric Poirier. “Marketplace unifies access to financial products like alternatives and private assets, which have historically been fragmented and opaque. Our clients manage and advise on nearly USD2 trillion in assets on Addepar, with more than 35% held in alternatives and private assets. Marketplace further empowers them to utilise the data and technology to make investments that deliver real results. This global pandemic and corresponding market volatility is our catalyst to launch this valuable offering. Our clients are demanding longer-term investments that fuel lasting solutions, and the world now has a wide range of problems that we all must confront and solve together. It’s time for market-driven forces to efficiently allocate capital and resources on a global basis as we collectively reach for a new normal – and one that’s better than the old one.”

Transactions in Marketplace will automatically feed back to Addepar’s analysis and reporting application. Addepar is not originating its own financial products and is committed to an open architecture model. Marketplace will offer access to partners that have undergone Acervus’ stringent diligence process. Addepar will continuously feature valuable partners and differentiated financial products and will use data-driven market forces to help the best ideas win.

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