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NFLPA selects Bernstein PWM for adviser programme


Bernstein Private Wealth Management (Bernstein), a unit of AllianceBernstein (AB), will serve as a participant in the National Football League Players Association’s (NFLPA) institutional program to offer financial advice services to current and former NFL players.Bernstein will be among a few select advisory firms registered by the NFLPA to work with its network of nearly 5,000 athletes.

“We look forward to working with the NFLPA to further help the current and former players protect and grow their wealth, as well as ensure their investments are aligned with their personal values toward social and environmental change. As professional athletes face an unprecedented level of financial uncertainty amid the pandemic, having an advisor who understands the unique challenges is more important than ever,” say Adam Sansiveri and Stacie Jacobsen, Co-heads of Bernstein’s Sports and Entertainment Group. “Our deep expertise working with professional athletes has prepared us to keep players’ financial goals on track during and past this trying time.”

“We are excited to welcome Bernstein as our newest participant in the NFLPA’s financial institution program,” says Dana Hammonds Shuler, Senior Director of Player Affairs at the NFLPA. “Bernstein’s strong track record and expertise will go a long way in equipping our player members with the resources and guidance necessary to navigate their unique financial situation, both during and after their playing careers.”

The NFLPA created the Financial Advisor Program in 2002 to help clients access services including financial planning, investing, tax and estate planning. Over the past year, the organisation has updated its policies to vet financial institutions for the program, rather than individual advisors. Institutional participants in the program are selected based on their reputation and range of service offerings that meet the specific needs of the players. Each institution designates and monitors participating advisors who must meet specific criteria and follow a code of conduct.

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