Wells Fargo & Company (NYSE: WFC) has appointed Michael Liersch as the head of Advice and Growth Strategies for Private Wealth Management, a division of Wealth & Investment Management. In this new role, Liersch will lead a newly combined team responsible for the delivery of all comprehensive planning services and growth strategies for clients of Wells Fargo Private Bank and Abbot Downing. The team also includes the business’s comprehensive family dynamics, as well as family and business history services.
Liersch joins Wells Fargo from JPMorgan Chase, where he served as managing director and global head of Wealth Planning & Advice. Prior to his role at JPMorgan Chase, he served as head of Behavioral Finance and Goals-based Consulting at Bank of America-Merrill Lynch, and as head of Behavioral Finance at Barclays Wealth, Americas. He was also a faculty member at New York University, where he taught management and organisational analysis.
“Michael’s extensive experience, his diverse background in behavioural finance, and his deep understanding of our clients’ complex planning needs are a natural fit for this new role,” says Julia Wellborn, head of Wells Fargo Private Wealth Management. “With his unique qualifications, Michael’s arrival at Wells Fargo at this unprecedented time will enhance our ability to serve clients who are looking for advice now more than ever.”
“I’m so pleased to be joining Wells Fargo during such a transformational time — for the company, for the Private Wealth Management business, and for our clients who are navigating new levels of uncertainty,” says Liersch. “I’m joining an excellent team, and I look forward to all that we’ll be able to accomplish together.”
Liersch received a bachelor’s degree in economics from Harvard University and a doctoral degree from University of California, San Diego, in cognitive psychology. He is a published author in behavioural finance and a frequent media contributor. He will be based in New York City.