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GBST enhances Catalyst digital solution with VitalityInvest


GBST, a provider of wealth administration software, has updated its Catalyst digital solution following adviser feedback, enhancing online user journeys and providing new real-time interactive statement functionality.Working in partnership with client Vitality, the enhancements answer adviser calls for greater personalisation and customisation of reports within the Vitality Adviser Hub delivered through the Catalyst digital platform. The Hub now includes new interactive statements, which allow advisers to easily report on investment performance, costs and charges, asset allocation, plan transactions and produce real-time reports with customised time periods for their clients.

In addition, based on user feedback, GBST has optimised the user journeys which guide advisers and their clients through different processes to make them as intuitive as possible. These user journeys enable the full end-to-end servicing journeys to be completed online and processed automatically in the Composer back office platform, removing the need for wet signatures or paper and supports the objective of improving the efficiency of both advisers and platform providers. As part of the latest release, it has also added greater flexibility in the fees and pricing models available and extended the fund selection range and model portfolio capability.

David Simpson, Head of EMEA, says: “Since the initial launch of VitalityInvest, we have worked closely with the Vitality team to evolve the proposition and act on adviser feedback to enhance the user experience.  Advisers told us they found waiting for investment platforms to complete their quarterly and half yearly statements runs before issuing updates to a client extremely frustrating. Now our new interactive statement functionality enables advisers to create ad-hoc statements whenever they want, by taking an instant snapshot of the portfolio, relevant charges, fund performance and produce a personalised report in under a minute.”

Mark Baldwin, Distribution Director at VitalityInvest, adds: “Working with the GBST team we’ve been able to ensure our proposition meets the digital needs of our adviser community. We have focused on providing greater accessibility, make it easier to use, and have all the documents an adviser will need in one place.

“We continue to be focused on developing the best customer journey and offering in the market, supporting advisers to spend less time on client admin and more time focusing on the things that matter to their business and customers.”

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