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Applewood Independent appoints joint MD

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Applewood Independent has appointed Alex Pritchard as joint managing director (MD).The Nantwich-based firm was set up by David Pritchard and his wife Kay in 1998 to offer independent financial advice about investments, pensions and inheritance tax.  

It is now one of the longest-established, family-managed practices in the north west and currently has GBP210 million under management.

Alex Protchard, the couple’s son, joined the firm in 2003 and is a fully qualified financial adviser. As joint managing director, he will focus on growing the business while David will continue to look after his loyal client base.

Alex Pritchard says: “My parents have always hoped that I’d carry on the family business. Although they are still very much actively involved, I’ve been playing a more significant role in decisions about our future direction and strategy.”

David Pritchard says: “We are always giving advice to people about planning for the future so it’s only right that we practice what we preach! Alex is clearly ready to step-up and take on more responsibility for the future of our practice.

“Exemplary advice and service have always been the cornerstones of our longevity and success. They are qualities ingrained in Alex so Kay and I are very confident he will steer the business successfully into the future.”

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