Standard Life has launched a number of new services on its Wrap platform, supporting advisers as well as improving the experience of their clients.These enhancements are as a direct result of adviser feedback, an innovative Client Portal managed by the adviser and the first delivery of enhanced reporting capabilities making it easier to support their clients more effectively.
The new client portal offers clients a fully adviser permissioned service with a personalised online user experience. Supported by the latest digital standards, the portal allows clients to view their finances in a clear and easy to understand way. The adviser decides how much information is available to each of their clients using the portal. The portal can be configured to incorporate the adviser firm’s branding, contact details and preferred asset class tier view and return calculation.
Alongside the launch of the new portal, the platform has upgraded security and accessibility through a new market leading authentication process. The new system will offer the latest authentication security for clients when accessing their personal information on the platform.
A new simplified report enables advisers to share a snapshot of their client’s account in an easy to understand format, supporting both consistent reporting and ease of use. Advisers can use this with clients to provide key information at a glance, as well as supporting conversations, especially on a remote basis. This will be particularly useful for clients that don’t want all the detail or aren’t interested in accessing information digitally.
Noel Butwell, CEO of Standard Life, adds: “These developments are as a direct result of listening to and understanding what advisers need to support their businesses. The continuous investment we’re making in our Wrap platform’s reporting capabilities will help advisers manage clients in a world where demand for more personalised digital experiences continues to grow. I’m delighted we can continue to enhance the experience we can offer them and their clients in spite of the unprecedented times we find ourselves.
“The client portal and reporting improvements have been in the works for some time. These haven’t been developed in direct response to Covid-19, but the technology’s value has certainly been underlined by the pandemic. Today, clients want instant access to a clear a view of their finances. The technology allows them to do so independently, giving advisers more capacity in their business or time to support clients with more complex requests.”
The new tools are now available on Standard Life Wrap.
Wrap is Defaqto 5 Star and Gold Service rated and was voted by advisers as both the Best Platform Provider (AUA over GBP25 billion) and the Intelliflo best platform service at Schroder’s Platform Awards 2019. It is also the only platform to have been AKG A rated for financial strength two years in a row.