As a result of adviser feedback, the Standard Life Elevate adviser platform will offer a new range of DFM partners for the first time, through its Separately Managed Accounts (SMA) service.The additions offer access to a wider range of Model Portfolios directly through the Elevate platform. This follows the successful launch of SMA on the platform last year and gives advisers more choice while supporting efficiencies within their business.
Advisers stay in full control of the client relationship whilst benefiting from the expertise of a range of investment specialists and Standard Life’s highly rated customer service.
Strategic relationships have been established with a number of major firms. The first managers to be announced are:
Aberdeen Standard Capital
Tatton Investment Management
There are plans to add more DFM partners by the end of the year.
Alastair Ward, Head of Platform Proposition at Standard Life, says: “I’m delighted we can enhance the investment experience enjoyed by advisers and their clients. The key to this new service is offering a combination of efficiency, choice and control, as well as greater flexibility for advisers to work with their DFM partners.
“Elevate advisers told us they wanted more investment choice on the platform. With the successful launch of SMA’s last year the natural next step was to extend the DFMs available, so we’re delighted with the firms already on board, and we have a few more to follow.
“Regulation is always a consideration and the introduction of the DFM service will help advisers meet PROD requirements as the technology can help advisers run their CIP in a more efficient way, ensuring a more tailored client approach.”
Noel Butwell, CEO of Standard Life, adds: “Earlier this year I made commitments to the adviser market about enhancing their experience of working with us. We want to support adviser businesses to be successful and keep providing great advice to their clients. We’ll do this by continuing to invest in improving in our processes, and listening while developing existing functionality and bringing new innovation.”