Financial and technology firm True Potential has donated GBP200,000 to support vulnerable and disadvantaged people during the coronavirus crisis.The firm’s fundraising efforts have been led by True Potential’s 300 employees, based at its Newcastle head office, all of whom remained in full time employment and on full pay throughout lockdown.
Beneficiaries of the donations include hospices, charities supporting disabled and vulnerable young people, community groups providing emergency food parcels as well as homelessness charity, the Big Issue.
Employees at True Potential, who include IT developers and specialists, investment managers, financial advisers and technical support, have organised monthly fund-raising activities. These have included sports days and competitions with True Potential matching the funds raised by its employees.
Through its army of over 4,000 financial advisers across the UK, True Potential supplied more than 14,000 food parcels directly to vulnerable people during lockdown.
Meanwhile the group’s chairman, David Harrison, cofounded the national C-19 Business Pledge that has mobilised over 300 businesses, collectively employing 3 million people, to play their part in the national response.
Widely regarded as one of the first and largest business responses to Covid-19, the C-19 Business Pledge signatories all committed to putting support in place for their vulnerable customers, employees and to help their local communities. As well as True Potential, companies that signed up to the C-19 Business Pledge include Sainsburys, BP, Coca Cola, Natwest, Unilever and Experian.
David Harrison also created an online Facebook community for isolated people to support each other with ideas, tips and advice. The ‘Un-Isolated Covid-19’ virtual community now has 10,000 followers across the UK and there have been hundreds of thousands of engagements with the group.
True Potential’s Chief Executive, Daniel Harrison, says: “True Potential has always had a strong connection to our communities both geographically where we are based and also with our adviser and client communities. I’m so proud of the way our employees have responded positively, as I knew they would, with fundraising and the way they adapted to remote working.
“It’s because of that collective effort that we’ve seen our business actually grow and become stronger during this pandemic. That’s enabled us to ramp up our efforts in terms of delivering food parcels around the UK and supporting charities working with society’s most vulnerable. It’s been a really positive outcome from what has otherwise been and remains a very difficult time.”
Carol Meredith from Tynedale Hospice at Home in Northumberland, which received one of the donations, adds: “The support of True Potential is hugely appreciated as we continue to help some of the most vulnerable older people through our home-based palliative care delivered by registered nurses. The support is also so timely as we know that much of our community fundraising will naturally be cancelled or deferred for many months given the advice to maintain a social distance, preventing people from becoming involved in community activities.”
Another donation recipient was St Cuthbert’s Hospice in County Durham, where the money will be used to pay for two full days of clinical care.
Laura McKenzie from St Cuthbert’s Hospice says: “We were absolutely amazed when we heard that True Potential employees had raised enough to pay for a full day of clinical care at the Hospice, so you can only imagine how overwhelmed we were when we heard this was being matched to pay for another full day.
“We’re so lucky to have had businesses and individuals pay for a day of care in the past but never two days consecutively – never for a full weekend. For us this is magical. Our nurses work tirelessly 24 hours 7 days a week, their care doesn’t stop.”