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ZEDRA appoints Group CFO


Zedra has appointed Sally Orton as Group Chief Financial Officer (CFO). Alongside her group financial brief, Orton also will head the operational side of the group, including HR and Operations.Orton brings a wealth of industry knowledge and significant international management expertise, as well as invaluable M&A experience. Her career began some 30 years ago at KPMG in Australia, followed by spells at PwC and EY London before becoming deputy group financial controller at Man Group plc, where her brief was to provide leadership and drive integration across Man Group’s global financial teams.

As Chief Financial Officer at LCH Limited, her duties included developing frameworks to respond to the complex global regulatory requirements of EMIR, including the fundamental financial review of the firm’s operating model.

More recently, she has held board level roles at Howden Broking Group and provided strategic support for a global listed asset manager.

“Fast growing and dynamic businesses need strategic integration expertise. Creating a scalable operating and financial framework is crucial to the successful global growth of a diversified international business,” says Orton.

Bart Deconinck, Executive chairman of ZEDRA, adds: “Sally’s impressive international experience will be essential for Zedra, as we accelerate the transformation of our company into new markets. Onboarding Sally as a key member of the Executive Team at this particular period of growth for the company supports our drive to become a top player in the industry.”

Chief Executive Officer Ivo Hemelraad says: “We are on track to deliver substantial international growth this year, having completed significant acquisitions across Asia and Eastern Europe this year. Sally’s financial insight and operational experience with listed and private equity owned companies will be a crucial asset as ZEDRA develops its position as an innovative and leading player in the industry.”

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