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additiv opens new European HQ in Frankfurt


additiv, a SaaS provider to the wealth management industry, has opened a new European head office in Frankfurt, Germany.  With offices already established in Singapore, Dubai, Nairobi, Bucharest and headquarters in Zurich, Switzerland, the office will focus primarily on European customers supporting additiv’s growing customer base within the region.

Situated in what is expected to soon become the new ‘financial capital of Europe’, Frankfurt is the ideal location for additiv to oversee local customer operation and delivery needs; ensuring that every aspect of service can be provided to customers in their native language.    To support this a new, local team is being established which will consist of over 10 business development and delivery experts.  The team will support strategic growth as the company increases its focus, particularly within Germany, Austria, Benelux and the Nordic region initially, however additional offices within these regions and beyond are planned. 

The expansion comes at a time when additiv are aggressively increasing their client base as a result of a new range of progressive new digital wealth, credit and pension solutions.  This range enables banks to enter new geographies and segments, including the underserved wealth accumulation and decumulation markets through personalised robo, direct advisor channels, or a hybrid of the two. These solutions can be easily applied through their additiv’s KickStarter implementation model; delivering and realising real benefits in under three months, without the need for any capex spend or implementation costs.

Eric Andersson, General Manager Europe, additiv, says: “We are delighted to scale up to create a new European head office in what is the leading financial centre among the EU 27 countries. Despite the challenges that the market is seeing facing as a result of the pandemic, our expansion could not have come sooner to support both our extensive range of local customers and our rapid growth trajectory within Germany and beyond, including Austria, Benelux and the Nordics.

“Our recent successes within mainland Europe, including our extensive offering with PostFinance, has driven a huge amount of interest.  With our new office we can ensure that this demand can be fully serviced, alongside local strategic and implementation partners, allowing us to effectively offer premium services that our customers have highlighted are so urgently needed within the region.”

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