Bringing you live news and features since 2006 

The Fry Group unveils new look


The Fry Group, an international tax, financial and estate planning firm, has unveiled a new global brand identity on the back of continued growth and successful expansion. The design team, led by Caroline Underhill, Global Marketing Director, and the team at Westside London, have blended the firm’s strong sense of tradition and heritage with an attitude that’s much more innovative, contemporary and forward-looking.

The company logo has been evolved into a more refined, stylish image whilst retaining the existing “four pillars” marque. New imagery has been introduced to present the company’s core purpose of creating financial freedom for its clients, and to reflect their aspirational aims. A new website replaces territory specific sites, ensuring the company’s services are easily accessible to its global audience, whilst displaying the company’s strong brand. The new colour palette incorporates the firm’s traditional portfolio of dark navy whilst introducing orange as a new accent colour.

Caroline Underhill, says: “In recent years we have been recognised as one of the leading global financial planning firms, so it’s important that we reflect our position visually and ensure that our digital communication channels enable us to properly connect with our existing and new clients.”
David Pugh, Chief Strategy and Commercial Officer added: “The Fry Group is an exceptional business, which for well over a hundred years has delivered outstanding work looking after people’s finances and helping each achieve their goals. Many of our clients are the children, grandchildren and even, in a couple of cases, great-grandchildren of clients from our earlier days. I’m delighted to say the way we present ourselves to the world is in keeping with the quality of the work we do.”

The Fry Group was established in 1898, and now manages GBP2 billion in funds for clients around the world. The company operates from eight geographical locations across the UK, Europe, Middle East and Asia. 

Latest News

HSBC Asset Management’s (HSBC AM) ETF and Indexing business has passed USD100 billion in assets under management (AUM), reflecting its..
Amundi’s ETF Market Flows Analysis for April reveals that investors added EUR54.1 billion to global ETFs in April with equities..
VanEck has reached USD10 billion in assets under management in Europe for the first time in April 2024...
Global index revenues increased 9.3 per cent in 2023, totalling a record USD5.8 billion, according to a benchmark study published..

Related Articles

Dan Miller, IQ-EQ
With just over a week to go till T+1 settlement begins in North America, Canada and Mexico, time is of...
Emily Spurling, Nasdaq
Last October’s ETF Express US Awards 2023 found Nasdaq winning Best Index Provider – ESG ETFs and Best Index Provider...
Vinit Srivistava, MerQube
Index provider, MerQube, launched in 2019, with the aim of providing a “technology-driven answer to the most complex, rules-based investment...
Sean O' Hara
Pacer ETFs has announced the launch of three Cash Cows UCITS ETFs. The firm writes that this will give European...
Subscribe to the ETF Express newsletter

Subscribe for access to our weekly newsletter, newsletter archive, updates on the site and exclusive email content.

Marketing by