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Mercer Advisors acquires Marrs Wealth Management


Mercer Global Advisors (Mercer Advisors), a national Registered Investment Adviser (RIA), has acquired Marrs Wealth Management (Marrs), an Iowa-based wealth management firm.

Marrs serves approximately 275 clients with assets under management (AUM) of approximately USD215 million.

Marrs was founded in 2010 by Craig Marrs, CFP, CIMA, AIF, focusing on delivering comprehensive wealth management services to high net worth (HNW) clients. Marrs has three LLC members: Craig, Andra L Reason, CPA, CFP, and CSEP, and Nathan Brammer, MBA, CIMA, AIF . In all, four Marrs team members will be joining the Mercer Advisors’ team. T

Craig Marrs, Founder, says: “We had been internally revising our succession planning for some time. We agreed the best course of action for us was to join a national partner that shared our commitment to serve our clients at the highest level, while simultaneously enhancing the client experience by offering more in-house services like estate planning, insurance planning, and tax return preparation. We met many times with David Barton, Vice Chairman and M&A Leader at Mercer Advisors, and we loved what they had to offer to us, our staff, and most importantly our clients. We are very excited to be joining the Mercer Advisors’ team.” 

Reason adds: “We worked with David Barton and other Mercer Advisors’ staff over the past several months to complete all the necessary documentation like our letter of intent, purchase and employment agreements, but also developed a vision for how our two companies would come together operationally. I felt at ease knowing Mercer Advisors has a process developed over years of experience merging RIA firms like ours.” 

Brammer says: “We have clients across the nation. Partnering with Mercer Advisors will make it even easier to help clients as their life’s mission changes and they relocate.”

David Barton who led this transaction on behalf of Mercer Advisors, says: “Craig, Andra and Nate have built a great business and they are highly regarded in the Hawkeye (and Cyclone) state. Like other growing firms, they found themselves wearing many hats and spending their time performing non-revenue producing but nonetheless necessary back-office work. With Mercer Advisors taking over their back-office functions, they now have more time to do what they do best, serve their current clients and develop relationships with new ones.”

Dave Welling, Chief Executive Officer of Mercer Advisors, says: “We are very excited to partner with Craig, Andra, Nate, and the Marrs team. We share their commitment to putting clients’ needs first and providing them with the highest quality financial care. We look forward to expanding our presence in Iowa and the Midwest.”

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