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Pacer ETFs looks to carry momentum into 2021 with focus on new products, risk management


Pacer ETFs (Pacer), an ETF provider that offers rules-based strategies, has reported another year of strong growth driven by ETF launches and acquisitions as well as new strategic partnerships and internal hires.

“We continued to expand in 2020 due to the incredible team effort of our employees and commitment from investors and financial advisors,” says Sean O’Hara, president of Pacer ETFs. “Pacer has proven its ability to adapt and deliver ETF products that resonate with advisors depending on their need in the market. Our new partnerships will only enhance this approach and enable us to fine-tune our focus on strategies that help deliver portfolio solutions.”

Pacer’s growth is embodied by fund milestones, product enhancements and the creation of two fund series through new partnerships: The Pacer Swan SOS ETF Series, in partnership with Swan Global Management, LLC; and The Pacer Factor ETF Series, in partnership with Lunt Capital Management, LLC, and Salt Financial, LLC. In 2021, Pacer will continue to partner with firms that can deliver unique solutions catered toward the needs of today’s investor.

On top of new partnerships, Pacer saw asset growth last year across several established funds, including the firm’s popular Pacer Benchmark Data & Infrastructure Real Estate SCTR ETF (SRVR), which surpassed USD1 billion in assets under management. Pacer also improved upon its flagship Trendpilot strategy with the addition of an “Extreme Valuation Trigger,” highlighting its ability to adapt to changing market conditions. Overall, Pacer launched 11 ETFs last year, bringing the firm’s total number of products to 32.

“In 2021, much of our focus will be on delivering and improving upon our risk management strategies, which we feel are a crucial component of portfolios right now,” says O’Hara. “We currently see a lot of risk in the markets and believe we have the capabilities to meet our investors’ needs in this area, in particular.”

In addition to ETF growth, the firm hired 17 new employees in 2020 – 15 of whom are external wholesalers – bringing Pacer to a total of 100 employees. As the firm’s sales group continues to grow, Pacer also promoted four top external wholesalers to create the Divisional Management Team, overseeing ongoing expansion in the Northeast, Southeast, Midwest and West regions.

“2020 was one of the most difficult and testing years for businesses of all kinds, but we continued to adapt to headwinds and grow in every facet of our business,” says Joe Thomson, founder and president of Pacer Financial. “Our team growth enables us to work with more financial advisors and collaborate with them to meet their business goals, as well as their clients’ financial goals. This year will likely present new opportunities for business growth, as we plan to deliver new investment products and services that suit our clients’ evolving needs.”

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