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Openwork Partnership and Embark Group deepen strategic relationship

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The Openwork Partnership and Embark Group (Embark) have agreed Heads of Terms on extending their existing distribution agreement to 2026 as they strengthen their strategic relationship. This concludes a successful year working together following Embark’s acquisition of Zurich’s Investment and Retail Platform. 

The Openwork Partnership is one of the UK’s largest and longest established financial advice and investment networks and is a cornerstone client of Embark. It is one of the largest distribution partners of Advance by Embark, with the majority of The Openwork Partnership’s wealth advisers on the platform. Advance by Embark is a multi-award-winning adviser platform and is The Openwork Partnership’s primary wealth platform for new business. 

Embark and The Openwork Partnership will continue to work closely together on developing the platform proposition to open up market access to the next generation of clients and further enhance the experience for existing clients.  

The agreement underpins The Openwork Partnership’s strategic plans for growth and investing in technology in its wealth business, focused on broadening options and products. 

Mike Morrow, Chief Commercial Officer at The Openwork Partnership, says: “Advance by Embark is an award-winning platform with a strong track record of innovation and we look forward to cementing a genuine partnership approach following a successful period of due diligence. The long-term agreement enables us to build on our shared goals and ambitions for the benefit of our advisers and their clients.” 

Phil Bungey, Chief Operating Officer, Advance by Embark, comments: “This agreement is a reflection that our partnership is working exceptionally well and that we have been able to deliver on our commitments to service and delivery. The Openwork Partnership is a highly valued customer and partner and it’s really exciting to cement our long-term collaboration, setting out the strategic direction for the next five years. We are looking forward to building on what we have already achieved, continuing to provide value to The Openwork Partnership and its network of advisers.”

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