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Equilibrium appoints new head of marketing

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IFA Equilibrium Financial Planning, based in Cheshire, has appointed a new head of marketing following a period of planned, sustained growth.

Rachel Griffiths has extensive experience in marcomms and strategic coaching, having joined from RADA Business where she was head of leadership and the North West office. 

She also co-founded Reputation Consultancy, a reputation management and coaching business which helps organisations optimise their performance and embed purposeful, sustainable practices.   

Prior to this, she was deputy chief executive of the Association of Mutual Insurers and head of public relations at award-winning agency Brahm.

Griffiths says: “Equilibrium’s reputation among its clients and the industry comes from its relentless dedication to doing business better, through the values of integrity, growth, simplicity and excellence.

“Our founder, Colin Lawson, established the business for a very clear purpose: making people’s lives better’. I believe there are few businesses who have a more compelling reason to exist. There are fewer still who so clearly evidence their purpose through their everyday behaviours and actions.

“Equilibrium does both. It is something that I have experienced from the moment that I joined in lockdown. From receiving the warmest welcome from the team, to experiencing its culture and seeing the focus that is given to making the lives of its clients and its team better.

“Our purpose is already at the heart of our business and I’m hugely excited to put that at the centre of our marketing and communications.”

Griffiths will guide the 5-strong team in putting the company’s purpose at the heart of marketing and with a continued emphasis on digital brand communications.

“As our client base and the world adapts to engaging online, it’s our intention that whether clients choose to engage with us online or offline, their experience remains exceptional,” adds Griffiths.

Griffiths brings over 21 years of marketing, communications, external affairs, and reputation experience to Equilibrium. Agency-side, she has offered consultancy for clients including the Guardian, Unilever, and Oxfam. Equilibrium’s 2019/20 fiscal year was its most successful to date, with the company hitting a new turnover high of GBP10.25 million and reaching GBP1 billion in assets under management for the first time.

Founded by Colin Lawson in 1995, Equilibrium is headquartered in Cheshire and manages over GBP1 billion of assets for over 1,000 families.

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