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New research reveals the differences between cryptocurrency and gold investors

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Cryptocurrency trading platform Xcoins has used audience data from Global Web Index of more than 60,000 investors to illustrate the vast behavioural and demographic differences between gold and cryptocurrency investors.

Most notably, Crypto investors are 10 per cent more likely to value being successful, and 7 per cent more likely to value learning new skills than gold owners, of whom 73 per cent place spending time with their family as the second-most important value in life. 

The data shows that while the majority of both gold and cryptocurrency holders fall into the 16-34 year old bracket, many more young people hold cryptocurrency than gold. 

Nearly half (46 per cent) of gold investors are older than 34, compared to just over a third (36 per cent) of those who have invested in cryptocurrency. 

Unsurprisingly, the research found that both groups valued being financially secure as the most important thing in life (78 per cent). 

This is where the similarities end, though. The research showed that just 28 per cent of cryptocurrency holders are women, compared to 47 per cent of gold holders. Gold investors are more likely to own a cat than cryptocurrency holders (45 per cent to 38 per cent), while conversely cryptocurrency holders tend to be ‘dog people’ (43 per cent to 38 per cent).   

More gold investors are married with children compared to crypto investors who, on average, tend to be single with no children.

More cryptocurrency investors are renters (21 per cent), than gold holders (15 per cent), who in turn are more likely to own their property outright. 

“If bitcoin is to succeed in the mainstream then it needs support from all demographics. No-one is stopping women from entering or investing the crypto space, but little is being done to encourage them either.

With data suggesting that female investors view cryptocurrency as a riskier investment, it’s clear that more needs to be done in this area to educate and inform people of what risks cryptocurrency actually carries instead of letting assumptions hinder the growth of the asset.”

Bitcoin recently fell 20 per cent from its latest all-time high of USD58,000 but has since bounced back above USD59,000. 

Frye adds: “Bitcoin still remains up over seven-fold compared to a year ago. Seeing a dip like this after its record growth is completely normal and healthy. Interest in the currency is still strong so while we expect Bitcoin to remain volatile, we continue to expect a long-term upwards trend.”

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