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Advisor Group welcomes two Pennsylvania-based wealth management practices with total assets of USD323m to platform


Advisor Group, a US network of independent wealth management firms, has added GL Capital and East Coast Advisory, wealth management practices based in Pennsylvania that collectively oversee USD323 million in total client assets.

Both wealth management practices have joined Advisor Group through its subsidiary and network member firm Triad Advisors for brokerage services. They will work with Triad Hybrid Solutions, one of Triad’s two corporate registered investment advisors (RIAs), to support their fee-based business. The two moves reinforce Triad’s longstanding position as the leading destination for independent hybrid practices.

Advisor Group also includes FSC Securities, Royal Alliance Associates, SagePoint Financial, Securities America, and Woodbury Financial Services.

Jeff Rosenthal, President and CEO of Triad Advisors, says: “Triad and Advisor Group provide our financial professionals the flexibility to choose the hybrid RIA operating structure that aligns best with their vision for their businesses, while offering them best-in-class practice management support and technological platforms to fuel their growth. We look forward to working with the teams at GL Capital and East Coast Advisory to facilitate their growth objectives moving forward.”

Founded in 1998, GL Capital oversees USD175 million in client assets. Led by 22-year industry veteran Matthew Granite with support from Wayne Logue and Chip Thrush, the firm focuses on wealth management and retirement services for clients in the Harrisburg region.

Granite says: “As we mapped out our strategic plan to build upon our independent, ‘out-of-the-box’ approach to preserving and investing our clients’ assets, we realised it was time to seek out an affiliation partner with the boutique feel of a small firm along with the scale, technological sophistication, and resources to enhance our growth. We found both in Triad and Advisor Group. Joining them gives us exactly what we need to expand our business and better serve our clients.”

East Coast Advisory is led by Ed Campbell, a financial professional with more than 14 years of experience in the wealth management industry. Campbell runs the firm with Ryan Gray, Christine Scott, and Michael Cernek, and the four financial professionals collectively manage USD148 million in client assets. The practice, founded in 2006, specialises in retirement income services, investments and asset management, estate planning strategies, and insurance.

Campbell says: “The support of a firm like Triad, with its in-depth understanding of the hybrid RIA space, coupled with the technology and infrastructure Advisor Group provides, gives East Coast Advisory a clear path to significant future growth. We are excited to work with Triad and Advisor Group to serve our clients and build our business.”

Greg Cornick, Advisor Group’s President, Advice & Wealth Management, says: “On behalf of the Advisor Group network of firms, I am pleased to welcome GL Capital and East Coast Advisory and I look forward to partnering with them to leverage our broad suite of award-winning business solutions. I also congratulate Jeff Rosenthal and his team for bringing such strong firms to the Advisor Group family. Advisor Group and Triad are committed to being in our advisors’ corner and helping them take their businesses to the next level.”

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