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Orion teams with FeeX for management of held-away assets


Orion Advisor Solutions, a provider of a tech-enabled fiduciary framework for financial advisers, has partnered with FeeX to allow the management and trading of held-away accounts. 

Held away accounts such as 401(k)s, 403(b)s, annuities, and 529 education savings plans make up a significant part of most investors’ wealth. The ability to manage these accounts creates new revenue streams for advisors and cultivates better financial outcomes for their clients. According to an Aon Hewitt report, professionally managed 401(k)s outperform self-directed 401(k)s by 3.32 per cent, net of fees.

“By providing a platform that enables advisors to manage and trade their clients’ held-away assets, FeeX is helping clients more wisely manage these critical assets and create better financial outcomes,” says Yoav Zurel, Founder and CEO, FeeX. “Advisors are also able to provide better value to their clients by holistically managing the entirety of their clients’ investable assets and deepening and expanding their relationship with their existing client base. It also allows advisors to offer a differentiated service.”

A new data feed between Orion and FeeX gives Orion users visibility into the held-away assets managed through the FeeX platform, granting advisors a more complete picture of an investor’s financial landscape, and enabling a more coordinated asset management strategy. FeeX, which is SOC 2 certified, enables advisors to trade their clients’ held-away accounts through a single interface, keeps advisors in compliance with various regulations, alleviates custody challenges, and helps eliminate conflicts of interest. 

“Held-away accounts, particularly retirement accounts, are one of the biggest opportunities for advisors to show their value,” says Eric Clarke, founder and CEO of Orion. “Our integration with FeeX means advisors can now easily bring these resources into the advisor-client relationship and guide clients toward their financial goals in a holistic way.”

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