LaSalle St, a family of independent wealth management firms encompassing independent broker-dealer and registered investment adviser (RIA) platforms, has launched a new Medicare support offering for financial advisers.
The new offering – part of LaSalle St’s robust HealthConnect platform for client health insurance needs – provides a comprehensive suite of educational and support resources that empower advisers to effectively guide clients through the complexities of Medicare coverage decisions, as well as the process of obtaining Medicare plans from insurance carriers across the country.
LaSalle St’s Medicare offering is designed to create compelling new growth opportunities for advisers by expanding and enhancing the service experience they provide to investors, and to help them deepen and strengthen their long-term client relationships.
The new offering is part of LaSalle St’s HealthConnect platform, which helps advisers address the full range of client healthcare planning needs. The platform offers a wide array of plans and support options for both disability and long-term care insurance in addition to the new Medicare options.
LaSalle St also enables advisers to provide advice and counsel to clients regarding annuities and life insurance through its broader insurance services arm, which offers a broad range of products and solutions from multiple vendors.
The new Medicare offering empowers advisers to assist clients in obtaining Medicare Advantage, supplemental, prescription drug plans and Medicare Advantage special needs plans. Coverage options at launch include plans from nationally known carriers such as Aetna, Humana and UnitedHealthcare, with additional carriers expected to be added going forward.
Mark Contey, LaSalle St’s Chief Business Development Officer, says: “It is impossible today to plan for retirement without fully understanding clients’ Medicare options, anticipating the associated costs and building them into a holistic financial plan. Our new Medicare support capabilities help advisers do exactly that, serving as another prime example of LaSalle St’s ongoing focus on providing advisers with the cutting-edge tools they need to grow by continually enhancing the service experience they offer. This offering serves as another critical addition to our HealthConnect platform, which helps advisers deepen client relationships; uncover new assets; bring in new clients; and add incremental revenue streams to their businesses by strengthening their advisory capabilities in a crucial area – healthcare – that is top-of-mind for their clients.”
For advisers who are interested in building health insurance planning into their current businesses, LaSalle St also provides training and support to help them obtain the necessary credentials to offer Medicare plans through a third-party insurance marketing organisation.
Contey says: “The events of the past year have shown us clearly that wealth means little without health. Retirees and pre-retirees need the right insurance to help manage costs in case they encounter significant unexpected medical bills, and financial advisers are uniquely positioned to help them make informed decisions that fit within the context of their broader financial picture. Our advisers are always searching for ways to provide a better, more comprehensive service experience to clients, and our new Medicare support offering, along with our broader HealthConnect platform, provide seamless options to help them achieve this goal. We are very pleased to empower advisers to add more value in their client relationships by providing these much-needed services.”