PIMFA, the trade association for wealth management, investment services and the investment and financial advice industry, has announced Rosie Reynolds Marketing as the latest PIMFA Plus partner, offering PIMFA members support in enhancing their digital marketing approach.
This announcement of Rosie Reynolds Marketing as a PIMFA Plus Partner comes as ever more consumers say they are willing to purchase financial products online. While this has been a growing trend in recent years anyway, the Covid-19 pandemic and the advent of Open Banking has accelerated this trend.
This includes 69 per cent of consumers who said in a recent survey for McKinsey, that they were willing to buy an investment product online. Moreover, according to the Verint Experience Index, 43 per cent of respondents said they were willing to receive remote financial advice and, in fact, 33 per cent of respondents said this was actually their preferred way of receiving advice.
Rosie Reynolds Marketing offers tailored solutions for businesses to achieve their digital marketing goals such as email campaigns, social media support, website content and design, SEO, social media and Google Ads. This specialist marketing company’s experienced team offers services that will help member firms create a unique strategy that will increase their digital presence among both existing and new generations of savers and help firms reach these younger prospective clients through better outreach and a focus on the value of advice.
Rosie Reynolds, Director of Rosie Reynolds Marketing, says: “We are delighted to be partnering with PIMFA and look forward to working with PIMFA members.
“As the industry and client expectations evolve, firms need to be to tailor their marketing according to their customers’ motivations for their financial transactions and utilise technology to its best advantage.
“Digital marketing can be daunting for many firms and it can be easy to be blindsided by the fast pace at which online trends, consumer behaviours and even the online platforms they use, change. At the same time all businesses have finite resources, and managers have a finite amount of attention and time to give to those resources and marketing can often fall by the wayside.
“Outsourcing your requirements can help refocus your business, bring new ideas and help mitigate risk. By allowing someone else to manage your marketing, you can switch your attention to work that better serves your customer, giving your managers the ability to set their priorities in line with your business’ growth.”
Richard Adler, PIMFA’s Director of Strategic Partnerships, says: “PIMFA is delighted to welcome Rosie Reynolds Marketing as a PIMFA Plus partner. People today transact ever more business online and having a marketing presence in today’s digital environment is crucial. But for many smaller firms, in particular, that may have always relied on word-of-mouth recommendations, moving into the digital world feels like a step into the unknown. This is why we’ve partnered with Rosie Reynolds Marketing who will be able to help firms to secure their place in the digital marketplace.”