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Trackinsight unveils new identity


Global Exchange Traded Funds platform Trackinsight has launched a new brand identity, logo and website as part of its strategy to bring institutional-grade data, tools and information to the rapidly growing community of personal investors who are using ETFs in their portfolios. 

The rebranding is a part of a significant acceleration to the company’s strategy following the successful appointment of a number of senior ETF, investment and product design professionals, the establishment of strategic relationships with Nasdaq and Financial Times and a tripling of site users over the last year. Trackinsights’ growth strategy is focused on three interconnected segments: professional ETF investors, ETF industry participants and personal investors. 

The new identity was designed in collaboration with London and Lisbon-based agency How & How during an extensive consultative process that aimed to ‘cut through the noise’ of investment data, news and social media which can cloud and confuse investment decisions.

Building on Trackinsights’ independent ETF data sets and ETF expertise, the new mobile-first website provides users with intuitive and powerful tools, independent commentary and ETF education to enable them to invest purposefully and focus on the ETFs that deliver meaningful investment outcomes.

Jean-Rene Giraud, Founding CEO of Trackinsight, says: “From our launch in 2014, Trackinsight has focused on a single core mission – giving investors the information they need to support their investment choices and help them find the ETF that best fits their portfolio. But investors are now inundated with big opinions, loud mouths, gurus, doom mongers, hot shots and long shots. The investment world has gotten noisy and noise clouds judgement.

“Our rebrand makes room for clarity, so investors can think independently and form their own confident view of the future.”

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